
"This is the most significant technical breakthrough of Nikon from the moment when we created the first digital camera 14 years ago - these words described the release of a new photo system president of the European branch of Photo system Nikon Tsutida Takami (Takami Tsuchida). By developing a Nikon photo system, we have created two revolutionary cameras with interchangeable lenses, which use a wide range of technologies which are unique to date."
Particularly, manufacturer noted anticipatory and delayed photographing technologies. According to them, due to "unprecedented shooting modes", it became easier to photograph moving objects.

The first feature is movement snapshot. In this mode both accelerated shooting video and photography are conducted, and then as a result customer can see a "moving picture". According to the manufacturer, "it is the first time in history when you can create a snapshot of time - whether it be waves on the sea shore, friend's smile, or a child blowing candles on the birthday cake."
The second function is intelligent picture choice to help you choose the best picture at full resolution. Simply click the button and the camera will make 20 pictures in high resolution at high speed and then automatically select the best five shots judging on: facial expression, composition and focus. After that, the best shot will be shown on the screen. If customer does not like this shot, the camera offers a few other choice.

Nikon 1 J1 is focused on those who are interested in maximum ease of recording personal and family stories to memory. Compact and lightweight enough to wear anytime and anywhere with you, it has a built-in flash. The Nikon 1 J1 is available in five bright colors: matte black, glossy white, glossy red and bright pink.
Nikon 1 V1 is more appropriate "for fans of new technologies, who want to raise their photographic art to a new level." It features multi-connector for external flash and other accessories. Nikon 1 V1 is available in matte black and glossy white colors.
Both cameras of the new photo system series have 10 megapixel image sensor of 1 inch format (13.2 x 8.8 mm, crop factor 2,7 x) - this format is called CX in Nikon notation system.

The cameras are designed for use in conjunction with interchangeable lenses of A-CIL series. The first series lens mount includes a universal model NIKKOR VR 10-30mm, a pull-telephoto NIKKOR VR 30-110mm, ultra-thin lens with fixed focal length NIKKOR 10mm lens and a NIKKOR 10-100mm PD-ZOOM (motorized zoom variable speed), well suited for video.
At the same time Nikon presented a few accessories: miniature flash Speedlight SB-N5, ultra-compact module GPS GP-N100 and bayonet adapter for F, which allows use of NIKKOR lenses for digital SLR cameras with Nikon 1 (AF-S lenses and AF-I compatible with Nikon AF 1).

V1 camera with NIKKOR VR 10-30mm (27-81 mm EGF) lens will cost $ 900 and will be available in late October. At the same time it is expected to start selling J1 with the same lens for $ 650.

















